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FREQUENTLY ASKED QUESTIONS
Why do jingles work?
Almost all purchasing decisions are driven by emotion. We have no defense mechanism to music. Music has a direct connection to our emotions and our memory.
How long has it been since you were in grade school? We all still remember the A,B,C song that taught us the alphabet. To be honest, even "bad" jingles get results. Like them or not, they're still memorable.
What can a jingle do for my business?
Jingles give you an "On Air" identity that listeners will remember, a musical logo. Sometimes it's how your name is sung. Sometimes it's a musical phrase or slogan that triggers the memory.
Imagine your radio listeners are shoppers browsing through a bookstore. If the books were all just black and white pages bound together and put on the shelf, every book would look the same on the surface. Book covers give each book it's "shelf appeal" and graphically represent the subject matter. Jingles are the "Book Covers" of the broadcast advertising world. A well crafted jingle is a powerful tool that makes your advertising "jump off the shelf". Bottom line... more customers.
Why The Jingle Joint?
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Great Sound - Listen to our demo. Stylistically, anything goes. Your jingle can sound like today's hits or yesterday's classics. We can help you achieve the sound you're looking for!
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Experience - We have over 500 satisfied clients all over the United States.
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Personal Service - Even though we probably won't meet face to face, we strive to make your experience with us as easy and rewarding as possible.
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No Middleman - You'll deal directly with your creative team. You'll save money and your satisfaction is guaranteed.
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No Hidden Fees - You pay only once for your jingle package. There are no renewal fees.
What's The Process?
Consultation is always free. Then the process varies from client to client depending on whether you're a business owner coming to us directly, an advertising agency or a station account executive. Generally, once we've discussed your needs and you're ready to go we'll ask for a good faith deposit.
We try to be as flexible as possible depending on your needs.
Then, we'll discuss musical style and begin working on a lyric concept and present a draft for your approval (or revisions). Once the lyrics are approved we'll begin working on your music. We'll submit a polished demo of your jingle via MP3 for your consideration. We have an 80% success rate of "hitting the mark" the first time! If not, we do it again. Our success is measured by meeting or exceeding your expectations. Once everything is approved by you, we'll edit all the various mix outs, master your project, burn the CDs and arrange delivery of your broadcast ready package. It's as simple as that!
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